The Right Golfclubs for You?
"Technology Explains it All"
Have you ever wondered why you can hit one golfclub well and not another? Why that store bought golf club just doesn't seem to be what it is made out to to be? What really is in a golf club? Why does one shaft feel different than another? Believe it or not there is a lot of technology in your clubs. Our website is designed to take the mystery out of the technology that goes into golf clubs: whether it is in the heads of drivers, fairway woods, hybrids, irons, wedges, putters or in the golf shaft that powers that head. All of this ties into custom golfclub fitting and having the right equipment, or that which is best for you--" Equipment that has been custom fit to you by your custom club maker."
But first a little story that may just open your eyes to a better golf game:
" ABOUT GOLF COMPANIES "
All golfclub companies sell their clubs to millions of golfers through retail golf outlets and websites. The top five golf equipment manufacturers now control about 80 percent of the premium golf equipment market with combined annual revenues of over $3 billion. Four out of five of these companies are publicly traded, and each one’s sole purpose is to grow their revenue, profits, in order to satisfy their shareholders and increase their stock price.
The only way these O.E.M. golf companies can sell the volume of golfclubs they must to satisfy their shareholders is to pre-build all their clubs to a series of standard specifications so they can be shipped to the thousands of retailers to be put on display and sold off the rack. Demand is driven by massive marketing campaigns and their credibility is established by paying professional golfers to play their equipment. Usually reaching into the millions of dollars, they must recoup this in their mark ups.
Most retailers are selling the same exact products, so consumers hunt for the best price. Retailers have to discount to get the sale, which results in them making less profit. Making less profit means they do not have the money to hire and retain quality sales people. And retailers can’t afford to allow the sales staff to take more than a few minutes to make each sale, because making money requires that they sell a high volume of products. All they want to hear is that noise at the cash register when your credit card is swiped.
Drivers and woods have been produced far too long for the average golf to hit consistently, and have you ever checked the loft imprinted on the heads?
These companies have been decreasing their lofts on irons, as a way of impressing golfers with more distance. This comes at the expense of golfer’s not being able to hit their mid and long irons as well they used to, and has led to the explosion in hybrids, which translates in to more club sales.
Mass produced shafts at the cheapest possible price, rumor has it they cost the companies about a $1.50 each, with no industry standards for flexes, no real basis for putting them in their heads properly (spining), except to feature their company graphics, leaves the average golfer with a shaft not even close to what he needs for his swing.
Launch monitors are placed in golf retail outlets to give golfers the impression they are being properly fit for their clubs. Yet little or no training exists to teach sales people how to properly turn the outputs of the launch monitors into the best prescription for clubs for the golfer. Retailers also have inventory to worry about, so it is very common for them to pay a special extra commission to their sales staff to get them to sell the equipment that they need to clear out fast.
Add it all up, and it’s no wonder that golfers are confused and often end up with the wrong equipment.
In truth, the best solution for golfers is to return to the original business model for golf equipment sales prior to the early 1900s, back when the only place a golfer could buy a set of golfclubs was to go see a club maker. Back then, golfers visited the club maker’s shop, where the clubs were built one club at a time, one set at a time, for one golfer at a time.
REMEMBER this...ALL golfers, of ALL abilities, of BOTH sexes, and ALL ages, WILL benefit from CUSTOM MADE GOLF CLUBS.
- All About custom_golf_clubs by golfclub-technology
- Golf-club technology builds custom_golf_clubs with to-days golf club technology and uses Tom Wishon components exclusively.
- Tom Wishon Golf Clubs by golfclub-technology.com
- We at golfclub-technology endorse and specialize in custom fit, Tom Wishon golf club components.
- Tom Wishon Golf Clubs by Golf Club Technology
- Tom Wishon golf clubs, custom fitted by golf club technology.com, are some of the finest clubs in to-day’s market.
- Driver Head- - Technology Explained.
- Take the mystery out of choosing a driver head. Technology explained to help you choose the right golf club for you.
- Understanding Your Driver Shaft
- The driver shaft, whether it is graphite, steel, composite, aluminum, or titanium, must be chosen with extreme care.
- True Temper: One stop shop for shafting
- True Temper, the leader in golf shaft technology is now even more dominant with their Rifle and Project X line of shafts.
- Iron Shafts
- Taking the mystery out of what steel iron shafts you are playing and perhaps, should be playing, in your irons.
- Shaft Puring....Symmetrical Golf Shafts
- Shaft puring or symmetrical shafts, is the process of analyzing the structural irregularities that exist in every golf shaft, and installing them correctly.
- Irons From Blades to Ping to Game Improvement. An Evolution
- A look at how golf irons have progressed from Blades to Pings to Game Improvement Cavity Backs.
- Golf wedges are the most important clubs in your bag
- Wishon’s golf wedges with their traditional soles, milled faces and micro-groove scorelines are destined to be classics.
- Custom Footbeds by eSoles
- If you are looking for a solution to custom footbeds without the cost of custom orthotics, eSoles are the answer.
- Golf Books, Golf DVDs, Golf Gift Items
- An online source for all your golf books, golf dvds, and golf gift items
- Golf Club Technology Blog
- The golf club technology blog keeps you up-to-date with all additions and changes to the golfclub-technology.com Web site. Subscribe here.